Platform Design & Development
Facebook, Twitter, and YouTube are very powerful social tools to help you communicate with more customers and spread the word about your business. How they look and, more importantly, how they work, will play a big role in how social media performs. We design and develop these platforms for our clients based upon proven strategies.
Create and Setup Social Platforms
We will create and setup a Facebook Page and a Twitter Profile for your business. If you have videos available, we will also create a YouTube Channel, so that you can showcase them properly. We will also make sure that each of these platforms have appropriate Usernames/Direct Url's.
Custom Facebook Tabs
Facebook has the unique opportunity to go beyond just the "normal" functionality. Thanks to Facebook Tabs/Apps, we can create custom Fan Gated Welcome Tabs, Integrated Twitter Tabs, Video Player Tabs, Product Showcase Tabs, and much more (Core Package includes: Welcome Tab, Twitter Tab, and 1 Additional Tab).
Everything Branded to Your Business
For each of your Social Platforms (Facebook, Twitter, YouTube), we will design and style it to match your business' brand. This will make all of your customer touchpoints consistent, as well as identifiable with your business.
Email Templates and Integration
We will integrate an Email Capture form on your Facebook Welcome Tab, which will help increase your customer database. We will also create two (2) HTML Email Templates for you to use to better activate the emails you've captured.
Strategy Playbook
In addition to designing and developing your Social Media Platforms, we also provide a Social Media Strategy Playbook. This will advise you on what to do and how to use your brand new Social Media Platforms.
EdgeRank Optimized Posting Strategy
EdgeRank is the most important thing to consider when embarking on a Facebook community development strategy. It determines what gets seen, and by who. We will chaperone your first month of Facebook messaging to ensure you are effectively communicating to your Facebook audience.
Selection of an Email Distribution Partner
Even in this age of quick personal messages and public twitter blasts, email is still very important. You want to be sure that you have an organized email database, to distribute any relevant messages, promotions, or deals.
Social Bookmarking Strategies Document
Social Bookmarking provides a lasting value to your content. It can help drive traffic, increase brand awareness, and build your online presence. By utilizing our strategy you will tap into niche markets, allow your content to be shared easier, and continue to promote your brand online.
Communication Governance Document
This document will be the blueprint to your brand's social media conversation style and dialogue tone. We will identify trends in your vertical to allow you to capitalize on key topics or terms to more effectively communicate with your audience. Factors like time of day and how often you should communicate will be mapped out for you.
Social Media Tracking Dashboard Setup
It is important to stay in tune with social media progress and growth. Knowing your stats can help you understand what approaches actually work.
Provide In-Store Social Media Signage
Many businesses forget to alert offline users that they can be found on social networks; you must show that you're active in social media, so that customers can find you and interact.
The GrubLife Social Package
The GrubLife Social Package includes both Platform Design & Development and the Strategy Playbook.
Contact us right away for pricing.
For a Downloadable/Printable description of the package, click below:
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